Case Study: Herban Roots – Website Overhaul

Posted Posted in Analytics, Conversion Rate Optimization, Testimonial

This case study goes over the results of a website overhaul we were able to do with Herban Roots, a naturally-sourced skin care eCommerce company.  Their previous website was not created with the customer buying process in mind, costing the company money in uncaptured sales.     We were able to bolster their conversion rate through using base analytics and applying conversion best practices.   Updated Website Above the Fold:   The website overhaul process […]

10 Best Practices for Cross-Domain Tracking in Google Analytics

Posted Posted in Analytics, Conversion Rate Optimization, Sales Funnel

Cross-domain tracking in Google Analytics can be a very valuable asset in your data collection strategy, as it will help you track a single user throughout multiple web properties. In order to implement it properly, you should first ask yourself if you even need to implement cross-domain tracking.   Google Analytics generally assigns each domain a unique tracking ID for each property. This ID is stored in a browser cookie and tracks the user across […]

How Split-Testing Will Improve Your Advertisements Over Time

Posted Posted in Advertising, AdWords, Analytics, Conversion Rate Optimization, Facebook

Split testing is the absolute best way to improve your advertisements. Nothing compares to testing an idea in the real world to find out exactly how it performs. Over time, this will give you the best advertisement with the greatest results possible.   If you need a refresher on split testing, sometimes called A/B testing, it’s simply running two different ads with identical placement and targeting to see which performs better.   For example, ad […]

7 Methods to Reduce Your Bounce Rate in 2018

Posted Posted in Analytics, Conversion Rate Optimization

Bounce rate has always been an important metric for any business, and if you’ve been neglecting it, this is the year you need to make it a priority. A key component of conversion optimization is to reduce bounce rate by better engaging website visitors.   Competition is more plentiful, sales are harder to make, and if Google ever finds a way to accurately work them into their search algorithm, you could be in trouble.   […]

How to Use Google Analytics in 2018

Posted Posted in Advertising, Analytics, Conversion Rate Optimization

It’s hard to believe Google Analytics turned 12 this year. For a little perspective, that was 2 years before the introduction of the very first iPhone, and right about the time Gmail was launching.   When it was introduced, the reviews were immediately positive, and the demand to sign up was so high, it actually crashed the service.   Over the last decade, a lot has been added to Google analytics, and it’s more than […]

How to Set Up a Facebook Retargeting (Remarketing) Campaign

Posted Posted in Advertising, Facebook

You’re window shopping on Amazon, trying to find the best deals.   You land on a product page and everything seems to check out, but you’re not sure if you’re ready to buy yet.   Maybe you don’t have your credit card on you or maybe the deal just isn’t quite good enough.   After navigating away from the site and start seeing advertisements everywhere for that exact same product.   Creepy? I don’t think […]

A Comprehensive Guide to Callout AdWords Extension [Examples Included]

Posted Posted in Advertising, AdWords

In 2014 Google announced that it would be adding callout extensions for all AdWords accounts.   At first, the announcement really didn’t make much of a splash with AdWords users.   I mean, do we really need another ad extension to deal with?   A lot of advertisers (Tekli included) assumed that AdWords would have no real impact on campaigns and quickly see itself to the dustbin.   Well, it looks like we were wrong. […]

How to Get Started Selling on Amazon: The Ultimate Guide

Posted Posted in Amazon

You’ve decided to start selling on Amazon.   Congratulations.   This is a great first step toward building your ecommerce empire.   Getting started selling on Amazon can be a bit tricky to figure out. With so many options for your account and Amazon operations, it can be easy to find yourself overwhelmed and unsure of whats right for your business.   Lucky for you, we’ve done the heavy lifting and built out a great guide […]

Is Social the New Search? Here’s a Quick Breakdown

Posted 1 CommentPosted in Content Marketing, Social Media

It’s been said that more people are moving to social media as the preferred search method.   Instead of looking up a specific brand name on Google or Bing, web visitors are often starting their search where these brands are the most active.     Now is that actually true? Are users really searching first on Facebook before they ever land on Google?   Are People Actually Using Facebook as a Search Tool? While users […]

3 Ways to Build High Quality Backlinks to your Product Page

Posted Posted in Content Marketing, Product Reviews

3 Ways to Build High Quality Backlinks to your Product Page Gorgeous pictures, immaculate copy, and tons of great reviews.   The product page is where the magic happens.   Next to the home page, your product pages are the most important for your website’s success.   Every backlink strategy for an ecommerce brand should always start with the product page. These are the most important pages to rank for on SERP because they drive […]