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Changes made to Gentech Nutrition include:
- Updated graphics
- Updated copywriting on headlines and copy
- Website overhaul
- Addition of email subscription opt-ins
Control (Old):
Change:
Control (1/1/2017-3/14/2017): 1.24% Conversion Rate
Change (3/15/2017-4/15/2017): 2.3% Conversion Rate
Assessment
Based off above we can conclude the changed website grew conversion rate. While a 2.3% conversion rate clearly means that there is much more area for improvement, an 85% increase is nothing to scoff at. Perhaps more importantly, our average daily net revenue grew by over 25%.
To contact me directly you can reach me at rhodes@tekli.co.
